Marketing

Encoraa ESG

Identity Development

Branding

PROJECT OVERVIEW

Concept Development

Encoraa ESG is a sustainability-focused consultancy dedicated to helping businesses navigate environmental, social, and governance goals with credibility and impact. Their mission was to move beyond generic “green talk” and build a brand that inspired trust through clarity, rigor, and forward-thinking solutions.

Our role was to create a modern identity and digital presence that positioned Encoraa as both a thought leader and a practical partner. The foundation was built on a narrative of responsibility and innovation — communicating that ESG is not just compliance, but a pathway to resilience and growth. The concept development phase centered on visualizing sustainability through a contemporary lens: bold typography, clean gradients, and structured layouts echoing transparency and accountability.

Brand Strategy & Positioning

Website UX/UI Design & Development

ESG Thought Leadership Content Framework

Mood board Creation

The mood board explored the balance between nature and structure: gradients inspired by sunrise hues, geometric patterns symbolizing interconnected systems, and imagery rooted in earth, water, and progress. By integrating textures like recycled paper, sustainable materials, and minimalist color palettes, we established a tactile connection to ESG values. Iconography leaned on circles and nodes to visualize interdependence, while photography reflected innovation, diversity, and collective action. This phase allowed us to set the tone for Encoraa as a brand that is serious yet approachable, global in perspective yet human in communication.

Final Result

The final identity came to life through a responsive website, social media templates, and brand guidelines that ensured consistency across touchpoints. The website featured dynamic content modules for ESG updates, impact metrics, and thought leadership, built to scale with Encoraa’s growth. Social media assets carried forward a structured yet fresh aesthetic, while reports and presentations were designed with clarity-first layouts that reinforced the brand’s authority.

Encoraa ESG today reflects a brand rooted in trust, innovation, and measurable action — enabling businesses to not only meet ESG requirements but to communicate them with impact.