Integrated Marketing & Branding
Concept Development
Green Card Fund is a USCIS-approved EB-5 Regional Center with deep expertise in U.S. immigration investments. With rigorous due diligence and an investor-focused approach, Green Card Fund has built a reputation for transparency and credibility in guiding families through the EB-5 process globally. Its sister company, NewGen Advisory, is a leading U.S. real estate firm, and this alignment strengthens Green Card Fund’s ability to back EB-5 opportunities with industry knowledge and reliable execution. Objective: Enter the noisy, crowded Indian visa market with a differentiated approach, establish a strong presence starting from Gujarat—where its India headquarters is located—and connect with serious investors.
Approach: In India’s noisy visa market of quick promises and misinformation, Green Card Fund India—guided by Marcomm Agency—shifted the narrative from timelines to transparency. Through education-driven communication and compliance-ready campaigns, the brand positioned itself as an educator-first partner, building trust, credibility, and long-term confidence among serious EB-5 investors.
Mood board Creation
The mood board anchored Green Card Fund India’s brand vision in its core values—authority, transparency, and global credibility—while weaving in cultural resonance for Indian investors. Clean layouts and premium real estate imagery were chosen to establish aspiration, while subtle U.S. references added contextual depth. A muted yet sophisticated color palette conveyed trust and professionalism, ensuring the brand felt premium but approachable. Typography was designed to balance sharpness with accessibility, striking a tone of authority without being intimidating. Content tones followed the same principle, breaking down complex EB-5 concepts into approachable narratives that reassured rather than overwhelmed. These elements collectively shaped a cohesive design language that became the foundation for investor-facing communication—whether in social media, investor decks, or event promotions. The result was a visual and tonal identity that set Green Card Fund India apart in a noisy visa market by promising clarity, credibility, and confidence at every touchpoint.
Final Result
Execution translated this design language into four integrated touchpoints, each reinforcing Green Card Fund India’s educator-first positioning. Social media served as the frontline, delivering EB-5 explainers, law updates, project showcases, FAQs, and cultural content—all crafted to remain compliant with USCIS and Meta policies. YouTube became a credibility layer, where global project updates and leadership interviews were contextualized for Indian investors, transforming into reassurance tools that highlighted Green Card Fund’s global expertise. The podcast extended this approach into long-form storytelling, simplifying technical EB-5 concepts while amplifying leadership voices. Finally, on-ground promotions and the Surat office presence connected digital education to in-person trust, completing the communication loop.
Within just six months, this integrated strategy delivered measurable outcomes: Green Card Fund India was recognized in Gujarat’s investor community as a credible EB-5 source, generating over 40 qualified investor inquiries. Engagement on social media tripled, driven by high-net-worth audiences seeking genuine clarity. Misconceptions about “quick visa” promises declined sharply, with investors approaching well-prepared for the actual EB-5 process. This reinforced Green Card Fund India’s positioning as transparent, globally credible, and educator-first—laying a sustainable foundation for long-term growth in the Indian market.
Client
Green Card Fund is a USCIS-approved EB-5 Regional Center with deep expertise in U.S. immigration investments.
Category
Integrated marketing: We performed detailed research and build marketing strategy based on the TG and executed online and offline campaigns.
Timeline
June 2024 - July 2024
Live Project
View Work
